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Identity

PROBA

The festival meets the city

The festival meets the city

01 / 08

A visual identity for a contemporary dance festival.

One point of focus

One point of focus

02 / 08

A single point anchors the composition, the way a dancer finds a centre before moving. Everything else is free to drift, stretch and fall away from it.

The idea

A point in space. A body in motion.

System

The grid behaves like a stage floor: marked, but never fixed. Type and image take their places for one performance, then rearrange for the next.

Orange is used as a cue rather than a decoration.

It appears exactly where the eye should land, like a spotlight finding its performer.

After the performance

After the performance

08 / 08