Character
Hot Dog
A playful chef character with a changing menu.
Meet the chef
01 / 04
One chef.
Endless menus.
The signature dish
02 / 04
A new serving
03 / 04
Variation
Only the plate changes; the silhouette, the stride and the smile stay fixed. Recognition is built through repetition.
The chef is built from simple, rounded geometry, so he can change dishes without changing who he is. His personality lives in the posture, not in the details.
Another day, another dish
04 / 04
A single, even black line carries the whole character.
Without colour or shading, he stays legible from a menu board to a sticker.
