Identity
Growco
A warm, illustrated identity for locally sourced produce.
Close to the source
01 / 07
Approach
Illustration replaces photography, so every vegetable arrives with a personality. The drawing stays loose on purpose, closer to a market chalkboard than a catalogue.
The identity
02 / 07
An illustrated harvest
03 / 07
The idea
From the growing field to the everyday table.
Small everyday encounters
04 / 07
Hand-drawn produce and a sturdy sans serif carry equal weight on the page. Warmth comes from the drawing; trust comes from the type.
Made to carry
05 / 07
A digital shop window
06 / 07
The identity is designed for kraft paper, wooden crates and busy counters.
It is meant to be handled, stained and carried home.
A place in the community
07 / 07
