Identity
The Great Wave
A museum identity built around a single painting.
An identity in place
01 / 04
Approach
Hokusai's wave is distilled into one repeatable curve that can hold a whole institution. The painting is not copied; its movement is.
From painting to symbol
02 / 04
The museum mark
03 / 04
Application
Beyond the gallery walls, the curve becomes a wayfinding gesture and a frame for information. The museum carries the rhythm of the sea into every surface it touches.
Beyond the gallery
04 / 04
